Nikita Walia

Nikita Walia is a New York-based brand strategist, marketer, speaker and writer. She specializes in using cultural trends, semiotics and media theory to make sense of the now and build brands for the future. Capable of delivering transformative and innovative work for brands of all sizes – she’s built innovation platforms for Fortune 100s and flexed her strategic muscles for early-stage startups. She believes in the power of brand to unlock distinction, growth and revenue.

She is currently leading strategy at U.N.N.A.M.E.D.

When she’s not doing all things brand, she’s waxing poetic about galgos, slinging jewels or touching grass.

Get in touch: hello [at] blankprojects [dot] co

Notable client experience: NBC Sports, Hugo Boss, Auberge Resorts, Nike, PUMA, AIR COMPANY, Y7 Studio, Tyler McGillivary, Cove, Netflix, SOOT + many more.



Press 📰
  1. Inc Magazine ︎︎︎
  2. Modern Retail ︎︎︎
  3. Newsweek ︎︎︎
  4. Business Insider ︎︎︎
  5. The Drum ︎︎︎
  6. The Los Angeles Times ︎︎︎

Speaking 🗣
  1. STRTGST, on ethics and efficacy in Web3
  2. New York University, on leveraging media theory in your career
  3. Sweathead, creating transformative career shifts

Writing 🌹️
  1. Brand is social, social is brand.
  2. We’re all chasing the next best thing.
  3. The new cultural operating system.
  4. This is your brand with a universe.